Knowledge
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Article

How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders

Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 min read

Article

Healthcare Marketing Personas: What They Are and How to Use Them

An informative primer for healthcare marketing professionals interested in leveraging personas to inform patient-centric marketing programs.
4 min read

Article

Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing

To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 min read

Article

The Biopsychosocial Model: A Framework for Patient-Centric Healthcare Marketing

Gain a deeper understanding of George Engel’s Biopsychosocial model of care and its implications of patient-centric healthcare marketing.
5 min read

Webinar

Fuel Better Healthcare Marketing Outcomes Using Ethnography and Design Thinking

Learn how LIFT uses the tools of design thinking and anthropology to help our clients better understand, better engage, and ultimately better empower their marketing targets.
56 min read