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Article

It’s Time to Embrace Design Thinking in Healthcare Marketing
Learn why now is the time to challenge ourselves to approach work objectively and to embrace a different way of seeing and doing—any why design thinking is the best path forward.
4 min read

Article

Does Your Healthcare Marketing Toolkit Include Community Engagement Strategies?
When considering strategies for an effective healthcare marketing that resonates, don't overlook the importance of community engagement.
6 min read

Article

“Quant” vs. “Qual”: How to Achieve Balanced Healthcare Marketing Insights
Understanding the differences between quantitative and qualitative research and data allows for a marriage of insights that optimizes healthcare marketing strategies and investments and is most beneficial to stakeholders involved: marketers, providers, and patients.
1 min read